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Get insider access to the latest business trends, updates, and networking opportunities. Ask questions, share ideas, and grow with like-minded entrepreneurs across the Balkans and the UAE.
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Stay connected with our business network. Get updates on events, company formation tips, and success stories from Balkan entrepreneurs thriving in the UAE.
Watch Our Podcast & Interviews
See Mersiha and the European Elite Business Hub team in action. Learn from expert interviews, real business journeys, and insider advice on setting up and growing a company in Dubai.
Our Story
Built by Experience, Driven by Vision
Welcome to European Elite Business Hub, a platform born from years of listening, learning, and understanding the real needs of entrepreneurs across the GCC and Europe.
In countless conversations with business owners, one thing became clear. The expat community needed more than just services. They needed a true hub. A place where they could confidently start their business. A platform to build brand awareness in the digital space. A space to connect, network, and grow with like-minded entrepreneurs. A community that doesn’t just offer ideas, but real solutions.
So we created it.
What We Stand For
European Elite Business Hub is more than a consultancy. It’s a relationship-driven network created to help startups, entrepreneurs, and established business owners thrive in the UAE and beyond.
Whether you’re just getting started or expanding into new markets, our mission is to make your journey smoother, faster, and more successful. We don’t just serve businesses — we serve people.
Our Mission
Our goal is to grow an ecosystem full of real opportunities by connecting the right people, solving challenges, and supporting meaningful growth.
We do this by organizing high-value networking events, offering a private digital platform for international collaboration, and delivering practical solutions in business setup, digital marketing, legal advisory, and strategic support — all under one roof.
Meet the Founder
Mersiha Lisica
Mersiha Lisica was born in Serbia, raised in Bosnia and Herzegovina, and has called the UAE home for over 20 years.
She is an accomplished advocate with a master’s degree in Criminal Law and has built a reputation as a trusted advisor to business owners across the Middle East and Europe. Mersiha brings together her background in law, management, journalism, and business networking with one clear purpose — to help others succeed.
She is passionate about turning ideas into actions, solving complex challenges, and mentoring entrepreneurs at every stage of their journey. With deep experience in legal affairs, property management, and contract negotiation, Mersiha is known for staying calm under pressure and being the one people call when they need clear answers and real results.
Her clients will tell you this — you never regret listening to her advice. Behind every business she has helped stands a story of a problem solved and a dream turned into reality.
Listen to Mersiha
Real Stories, Real Advice on UAE Company Setup
Curious about what it really takes to start a company or invest in the UAE?
In her podcast, Mersiha shares practical tips, personal experiences, and expert insights on everything from company formation to legal pitfalls and growth strategies — all from someone who’s been doing it in the UAE for over 20 years.